The Unignorable Adbreak brought visibility to people with disabilities, and picked up a Spikes Grand Prix along the way.
People with disabilities make up a significant 16% of the population. But we rarely see this represented across mainstream media.
Working with the Dylan Alcott Foundation, we helped tackle this. Bringing visibility to people with disabilities, across a media space we all engage with every single day. Advertising.
The campaign, created and produced by Special Australia, saw some of the world’s most notable brands like Uber, Oral B, McDonald's, and more, reshoot their iconic ads, and replace their hero talent with people with diverse abilities.
The refreshed ads launched back-to-back during a Sunday evening prime-time slot on Australia's Channel 10. This huge TV moment got people talking about the lack of representation in advertising, and showcased a simple fix.
We look forward to seeing more impactful brands commit to inclusive representation as a result of the campaign.
We’re proud to have been a part of this work with the team at the Dylan Alcott Foundation.
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Consultants
Special Group Australia – Creative & PR Agency
& many other agencies, creatives, clients, and production companies.
