Oreo – Proud words go a long way campaign for World Pride.
Last year, Oreo became a major sponsor of Sydney Gay and Lesbian Mardi Gras and World Pride.
To celebrate the new partnership, the biscuit brand released special packs of #proudword Oreos imprinted with words of love, respect and pride. The packs were designed to foster inclusivity, start conversations, and spread words of love and acceptance across the country.
We created a suite of films, OOH, digital ads, and social content that helped platform these conversations, and these #ProudWords, while celebrating World Pride attendees.
We’re proud to have made this work with the team at Ogilvy Melbourne.
David Ponce de Leon — Executive Creative Director
Josh Murrell & Sharon Condry — Group Creative Directors
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Team
Mat Voyce – Type Design & Animation
Aaron Wilson – Director
