Swinburne University – Ready for More brand platform.
Swinburne University is ranked as one of the top 1% universities in the world. But they were struggling to showcase their online offering.
We created the new ‘Ready for More’ brand platform to show prospective students that Swinburne Online offers more ways to study, to help you do more with your life.
Our hero film, four character 15s, and 4 unique radio spots tell the story of four later-in-life students who achieve more, with Swinburne.
To launch the campaign, and practically demonstrate how Swinburne Online does more, we made real grads the faces of our ads, in targeted campaigns outside potential employers HQs.
We’re proud to have made this work with the team at Ogilvy Melbourne.
David Ponce de Leon — Executive Creative Director
Josh Murrell & Sharon Condry — Group Creative Directors
Isabel Gomes Brand & Omar Jordan Fawahl, Jim Taylor & Mall Chambers — Creatives
Curtis Hill — Film Directors
Maria Barowski – Producer
Good Oil – Production Company
