KIIS FM – Jase & PJ are always up to something – brand campaign.
KIIS FM’s new breakfast radio hosts were failing to make a splash. Not because they weren’t great, but because no one knew anything about them.
So we created a pitch-winning platform that gave Melbourne a peek at Jase & PJ’s cheeky personalities, and highlighted their unique zest for life.
We wrote stacks of comedic scripts that played up the crazy things Jase & PJ were known for doing. Our films, paired with OOH and social assets, helped their ratings soar.
To launch the new platform, we hijacked the Australian Open with a stunt that proved Jase & PJ are always up to something.
We created a floating tennis court, and drove it up and down Melbourne’s Yarra river as Jase & PJ played a marathon match. All while being live-streamed to their Facebook page.
We’re proud to have made this work with the team at BWM Dentsu Creative Melbourne.
Phil van Bruchem — Executive Creative Director
Giles Watson & Tim Smith— Creative Directors
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Team
Grantley Smith — Director
