Toyota Yaris – Small Now Has It All – Platform
As Yaris was once known as Toyota’s ‘boring small car’, introducing the All-New Yaris range was a big job. In fact it was Toyota’s biggest car launch ever.
We helped create a platform and integrated campaign that showed people the fun, full featured, and stylish Toyota sub-brand that Yaris had become.
We rolled out a visual style that was distinctly Toyota, but uniquely Yaris, across a massive print, digital, and OOH campaign.
Our radio spots added some humour to the campaign, while reinforcing the benefits of the new Yaris features.
We’re proud to have made this work with the team at BWM Dentsu Creative Melbourne.
Phil van Bruchem — Executive Creative Director
Giles Watson & Tim Smith— Creative Directors
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Team
Matt Ebeling — Design
Derek Swalwell & Michael Corridore — Photography
