Nando's Alternative Meat Launch Campaign
We were tasked with launching Nando’s new vegan Great Pretender protein to the Aussie market.
So to prove how identical Great Pretender protein tastes to everyone’s favourite Nando’s peri peri chicken, naturally, we set up a lie detector.
In addition to featuring the lie detector test across OOH, social, and Spotify immersive radio, we created a lie detector game to live in the Nando’s app.
To play the lie detector game in the app, customers would place their finger over their phone camera’s flash, and have it read their pulse while they guessed whether they were eating Great Pretender or peri peri chicken in store. Customers who got it right, won Peri Perks.
We’re proud to have made this work with the team at BWM Dentsu Creative Melbourne.
Phil van Bruchem — Executive Creative Director
Giles Watson & Tim Smith— Creative Directors
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Team
Rob Nunn — 3D Artist
