Lifesavers Gummies – Up The Wow – Platform
We brought the wow-factor to Life Savers Gummies’ first campaign in over 10 years.
We developed a distinctive brand platform full of colourful, gummy visuals, heroing young talent, and modernizing the brand. We launched a gummy filter on Snapchat, and created a suite of audience-specific content for social platforms.
Hero Film
"This ad is as sweet on the eyes as Lifesavers are to the taste. Set poolside, it features a group of hyper-colourful synchronised swimmers, as a product appropriate metaphor for the flavour hit of the gummy confections. "
Static
Social
We’re proud to have made this work with the team at T&P London and New York
Toby Allen — Chief Creative Officer
Frances Draskau — Group Creative Director
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Team
Imagine This – Production Co
Sharon Chetrit — Director
We Are Covert — Post Production
