Toyota – Get That Toyota Electric Feeling – Campaign
We helped Toyota launch their new range of Electric Vehicles, and worked with music legend Timbaland to soundtrack the campaign.
Toyota is the most trusted car brand in the world. But they were late to the Electric Vehicle game. So to launch their new Electric Vehicle range, Toyota set out to show people that Toyota Electric Vehicles give you a new level of confidence - an Electric Confidence.
Markets were apprehensive about positioning Electric Vehicles as everyday cars for everyday people. We played on this, and wrote scripts around average joes who get more and more confident, turning heads as they drive their Toyota Electric Vehicles.
30" Films
We needed a banging soundtrack to really land that ‘Electric Confidence’, so with the help of Theodore Music London, we hopped on a video call with the man, the myth, the music legend Timbaland, and briefed him on modernising ‘The Message’ by Grandmaster Flash. The catchy track was released into the charts, as Timbaland launched it on his social platforms.
Print
Social
Photography
We’re proud to have made this work with the team at T&P London.
Andre Moreira, Micky Tudor — Chief Creative Officer
Phil Beaumont— Group Creative Directors
Isabel Gomes Brand & Omar Jordan Fawahl — Creative Team
Phill Fields — Head of Art
Zeynep Oguz, Mark Daw, The Huxley's — Social Media
Tim Mcnaughton — Director
Dejan & Per — Photography
